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Shoe Fit Labs


What we do;
At Moti, we make sure every customer walks away with exactly the right pair of shoes for the individual way in which they run. Running shoes should be properly fitted and provide support and cushioning where needed. Running in the wrong shoes can bring discomfort and cause injury. For example, many runners over pronate (rolling inwards at the ankles) and require a shoe with support. Without support, unnecessary stress can be put on the ankles, knees, hips and back, causing injury.

Our podiatric video analysis tool captures the effect of you running in our shoe type recommendations.

By comparing up to four shoes side-by-side in slow motion, we can identify your perfect run shoe

Our team are all fully trained to perform a biomechanical assessment and to apply the results to over 50 different shoe models

If you are experiencing discomfort or have developed an injury, we are able to save your gait analysis video so that one of our therapy team (Physio, Osteo, Podiatry) can use it to assist with a diagnosis. We do find that often, problems can arise from simply wearing the wrong running shoes.

Call in at anytime for your own shoe fit session.

There's no need to book a fitting, just come into your local store!




TEMPLO: Motion Analysis
With the motion analysis software TEMPLO, CONTEMPLAS has created a top-quality video analysis system, which is based on the latest video and image processing technology and acts as a modular built platform for the integration of various external measuring systems.

Different types of Running Shoes
Pronation is the way the foot rolls inward when you walk and run. It is part of the natural movement that helps the lower leg deal with shock. Some people pronate more (overpronation) or less (underpronation) than others.

Though this is not bad in itself, it does affect the way you run and it may increase the likelihood of injury. This makes your pronation pattern an important factor in choosing the right running shoes.


What is Pronation?
Pronation occurs at the joint below the ankle, the subtalar joint. It describes the inward rolling motion of the foot just after it lands on the ground. This moment is called initial contact, which is part of the stance phase of the gait cycle.

Running shoes are designed today specifically for different pronation patterns. When you pick your next pair of running shoes, your pronation type is a very important factor in your choice.


Neutral Shoes
When you have a normal pronation pattern you can run in a wide variety of shoes, but specialised neutral running shoes offering cushioning and support are most suitable.

Support Shoes
Support shoe are require when there is overpronation. Overpronation is when the foot rolls in excessively, or at a time when it should not, for instance late in the stance phase of gait. In this case much weight is transferred to the inner or medial side of the foot, and as the runner moves forward the load is borne by the inner edge rather than the ball of the foot. This destabilises the foot, which will attempt to regain stability by compensating for the inward movement. In a kind of chain reaction, this in turn affects the biomechanical efficiency of the leg, especially the knee and hip.

Pronation Example
Gait Analysis FAQ

What is a Gait Analysis?
This analysis involves getting you on to the treadmill running for approximately 20-30 seconds, taking some video footage from behind and talking you through your running style (gait). We’ll discuss your technique, biomechanics and the possible problems that may occur as part of this. This will then help us to guide you into the right shoe e.g. neutral or support, as well as considering the profile and shape of the shoe. Identifying problems in your gait can help explain why you’re struggling with pain. We can provide you with different exercises and stretches to help if it is needed.

Do I need to book an appointment?
No you do not need to book an appointment for the Gait Analysis. We do not operate on a booking service. You can arrive on the day and we’ll get to it.

Why do I need a Gait Analysis?
Having the Gait Analysis provides information for not only you but us. Having your Gait Analysed directs the shoe fitting process as we can find out information that we would have not been able to figure out otherwise. 70%-80% of the population are not stable/strong enough to run without over-pronating. This is when the ankle and/or knee tends to rotate and drift inwards on impact. Although this assists with shock absorption, this may lead to injury in the future as it is an abnormal running pattern. In this case we can offer a support shoe to help counter-act this. We can also show you how to stretch or build up strength to become more stable in the future, potentially improving your Gait.

As part of the Gait analysis we’ll offer tips on how to improve your running form, offer injury advice and if we cannot offer appropriate advice, we can point you in the right direction for the advice you need.


How long will I be on the treadmill?
We only need 10 seconds of footage. However, take as much time as you need to get used to the treadmill. Once at a comfortable speed, we will begin recording. Altogether it usually takes no longer than a minute but you can choose to run longer if you like.


What is the cost and how long does the process take?
We charge £20 for the Gait Analysis, but with a purchase of shoes we’ll deduct 100% of the service charge. This way you only pay for the shoes. The Gait Analysis process can vary but on average it takes 30-40 minutes. Some Gait Analysis can be longer depending on factors such as injury history, recommendations on technique/training and if we believe you need further advice, we can recommend well skilled therapists. Please leave yourself enough time to get to us as any Gait Analysis is not done 30 minutes before any of our closing times.

What do I need to bring with me?
If you have them, bring in your old pair of running shoes. This helps us see what type of runner you are through the wear on the shoe and style of shoe which may or may not have worked in the past. If you’re looking for a replacement, your old shoes will help. With the Gait Analysis please wear something comfortable to run in. It could be jeans, a suit or shorts, you won’t be running for a long time. We do lend out running socks for proper fitting, but feel free to bring your own if you have them.

How long should a pair of running shoes last?
In general a pair of running shoes should last approximately 500 miles. The time it takes for a running shoe to wear out completely up to this 500 mile mark can vary depending on factors such as impact, time on feet and distance.For example. If you were to run 10 miles 3 times a week, that equals 30 miles a week. In a month that equals 120 miles. Within 4 months, it comes to 480 miles and almost to the end of the life of the shoe.

Are discounts available?
With ID or proof of membership, we provide 10% discount to anyone who is or is with:
  • Run Club/Gym
  • Student
  • NHS
  • Services (Ambulance/Fire/Police/Forces)
  • BadTri
  • Local Business
Please ask if you apply to the above.

However, we cannot discount any items that have already been reduced.


What price ranges am I going to be looking at?
A pair of road running shoes often comes between £85-£145. (For trail shoes it ranges from £60-£110. Minimal shoes for the gym or technique efficient runners range from £75-£110. Shoes can be higher in price depending on factors such as the amount of technology gone into the shoe, the amount of cushioning and the amount of support in the shoe.

Do you have any shoes in the sale?
Yes we do. These are shoes that are of an older generation of a current model, which would mean either just a change in colour or technical changes to the shoe.

What if you do not have my size?
Moti is a chain of 5 stores; Bristol, Swansea, Llanelli and 2 in Cardiff. If we do not have your size in the store you visit we can request it from one of the other stores if we have it in stock in the business. The delivery of your order will depend on which store you’re visiting. We will give you a call or email you when the shoes have arrived and keep them on hold until you are able to collect. If you are unable to collect from the store there is the option to post out to you directly.
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