Swiss newcomers On are one of the newest brands in the running market. However, in a short space of time they’ve developed a reputation as one of the most creative, innovative and stylish shoe brands around. The shoes combine Swiss design and engineering with a unique CloudTec cushioning system. On have been a success story with Moti and the rest of the world since the brand launched in 2010. For runners looking for a responsive ride, the Cloudflow and Cloud X are ideal. Runners wanting cushioned shoes may choose the Cloudswift or Cloudflyer. Finally, those looking for support options should look at the Cloudstratus and Cloudace.